Redesign a digital-first online learning brand to reach its modern-day learners and teachers.
Objective
Reposition the online learning platform through a brand system redesign
Role
Creative LeadDeliverables
Brand ID System
Brand expression
Product art direction
The ask
Udemy is a global online learning platform offering millions of video courses focused on workplace professional development for individuals and enterprises. I co-led a brand identity refresh to reposition them as the leading marketplace for online learning and teaching. The digital-first rebrand eliminates the disparity between the learner’s platform and the teacher’s platform, defining a cohesive customer experience across the web and app experience that speaks the language of its modern-day customers.