GoodRx Medicine Cabinet

A comprehensive prescription management solution that knows your medication, maximizes your savings, and helps you manage long-term conditions.




Responsibility
Concept development
MVP and 2YP Product Strategy 
End-to-end Product Design and Delivery 
Product art direction 
Discovery Workshop Planning
User Research 
Usability Testing
Role
Lead product designer

Platform
iOS
Android









Customer Problem
Customers managing multiple prescriptions have long used GoodRx coupons to help afford their medications. However, adherence is a complex and challenging problem. Customers need a comprehensive solution to help them beyond the pharmacy counter.

 
Business Opportunity
A strategic investment that enables GoodRx to unlock more business opportunities by owning the patients’ healthcare journey.    





Strategic Focus

As the product design lead of the engagement vertical, I was tasked to develop a customer-centric product strategy and roadmap that would define how GoodRx can engage existing customers and increase return app usage. Through close partnership with research, product, and cross-vertical partners, I led the concept development which led my team to arrive at a three-phased strategy focus.











Defining the value loop

The product design challenge: how might we harness available data to communicate timeliness and pricing; empower customers with savings and medication information without overwhelming them; all while generating real, lasting value for the customer and helping them better manage their condition in the long run? 







Graphic: Customer journey highlighting the engagement focus touchpoints 




GoodRx Medicine Cabinet is a suite of features developed over 2 years. Showcased here are four selected core features I owned end-to-end. 




Core Feature 

Improve access to getting prescriptions with Refill Reminders



GoodRx already has a customer’s refill information throughout a prescription’s refill cycle. Based on this rich data, we built personalized notifications that let customers know when their refills are ready for pickup, the price they can expect to pay at the pharmacy, and the coupon available. 






Core Feature 

Expand saving opportunities with My Best Pharmacy


User research insights informed us that price-sensitive customers frequently check and compare the cost of their bundled prescriptions because prices vary by pharmacy brand and location. 

We built a calculator to enable existing customers an effortless way to decide which pharmacy location will best suit their needs; for new customers, this is a natural way to invite them to add all their medications to the app. 













Core Feature 

Condition-based health content
integration 


GoodRx has a team of pharmacists and medical professionals dedicated to writing articles on medication usage and condition management. We know our customers often engage with health information on Goodrx.com to look up a new medication or learn about their ongoing condition. Extending this library of health information from web to app, and surfacing it based on a customer’s medicine cabinet and condition, creates a more personalized medicine cabinet experience that knows the customer.





Core Feature 

Improve adherence with a daily pill reminder 


Taking prescriptions on time is a key step to maintaining a treatment plan. While customers often use forms of tracking systems to help them remember to take their medication, building a pill reminder directly integrated with the medicine cabinet makes managing active prescriptions easy.

Customers can easily track their medication by medication image and the schedule they set, while GoodRx can know their customers’ habits with more clarity. 











The Outcome

4.5M total medicine cabinets created

33% increase in app home activation

45% increase in prescription basket 

More medication added to medicine cabinet

50% increase in prescription claim 

Medicine cabinet account users claim 50% more than non-users in their first 6 months; claim 20% more than light-members in their first 6 months. 


Press Release

GoodRx now offers an iOS 'Medicine Cabinet' for managing prescription meds