A comprehensive prescription management solution that knows your medication, maximizes your savings, and helps you manage long-term conditions.
Concept development
MVP and 2YP Product Strategy
End-to-end Product Design and Delivery
Product art direction
Discovery Workshop Planning
User Research
Usability Testing
Lead product designer
iOS
Android
Customers managing multiple prescriptions have long used GoodRx coupons to help afford their medications. However, adherence is a complex and challenging problem. Customers need a comprehensive solution to help them beyond the pharmacy counter.
A strategic investment that enables GoodRx to unlock more business opportunities by owning the patients’ healthcare journey.
As the product design lead of the engagement vertical, I was tasked to develop a customer-centric product strategy and roadmap that would define how GoodRx can engage existing customers and increase return app usage. Through close partnership with research, product, and cross-vertical partners, I led the concept development which led my team to arrive at a three-phased strategy focus.
The product design challenge: how might we harness available data to communicate timeliness and pricing; empower customers with savings and medication information without overwhelming them; all while generating real, lasting value for the customer and helping them better manage their condition in the long run?
Graphic: Customer journey highlighting the engagement focus touchpoints
Improve access to getting prescriptions with Refill Reminders
GoodRx already has a customer’s refill information throughout a prescription’s refill cycle. Based on this rich data, we built personalized notifications that let customers know when their refills are ready for pickup, the price they can expect to pay at the pharmacy, and the coupon available.
Expand saving opportunities with My Best Pharmacy
User research insights informed us that price-sensitive customers frequently check and compare the cost of their bundled prescriptions because prices vary by pharmacy brand and location.
We built a calculator to enable existing customers an effortless way to decide which pharmacy location will best suit their needs; for new customers, this is a natural way to invite them to add all their medications to the app.
Condition-based health content
integration
GoodRx has a team of pharmacists and medical professionals dedicated to writing articles on medication usage and condition management. We know our customers often engage with health information on Goodrx.com to look up a new medication or learn about their ongoing condition. Extending this library of health information from web to app, and surfacing it based on a customer’s medicine cabinet and condition, creates a more personalized medicine cabinet experience that knows the customer.
Improve adherence with a daily pill reminder
Taking prescriptions on time is a key step to maintaining a treatment plan. While customers often use forms of tracking systems to help them remember to take their medication, building a pill reminder directly integrated with the medicine cabinet makes managing active prescriptions easy.
Customers can easily track their medication by medication image and the schedule they set, while GoodRx can know their customers’ habits with more clarity.