Yang
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Lincoln Park Conservatory
Raising awareness and funding to preserve a historic landmark that protects biodiversity.

Objective
Design a creative platform to enable donor outreach and public awareness 



Responsibility
Creative direction
Website design
Role
Design lead

The ask

Located in the Lincoln Park neighborhood of Chicago, this 19th-century flower house is in need of more funding to restore the building. I led the design of a creative platform to help the conservatory generate renewed public interest and enable its donor outreach. 

Outcome

38% 
increase in visitor attendance following campaign launch

The Conservatory exceeded their fundraising goal of the year which allowed them to address the dire need of restoration on sections of the building that’s been put off.