Raising awareness and funding to preserve a historic landmark that protects biodiversity.
Objective
Design a creative platform to enable donor outreach and public awareness
Role
Creative lead
Deliverables
+ Campaign concept
+
Creative direction
+
Website design
The ask
Located in the Lincoln Park neighborhood of Chicago, this 19th-century flower house is in need of more funding to restore the building. I led the design of a creative platform to help the conservatory generate renewed public interest and enable its donor outreach.
Outcome
38%
increase in visitor attendance following campaign launch
The Conservatory exceeded their fundraising goal of the year which allowed them to address the dire need of restoration on sections of the building that’s been put off.