Yang
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Nike Made to Play

Launching a campaign and its digital extension to promote Nike MTP’s mission: helping more kids stay active.

Objective
Create a campaign platform to drive brand awareness and social media impressions Role
Senior DesignerDeliverables
Art direction
Illustration
Website design

The ask

Made to Play is Nike’s call to action to help kids live a more active lifestyle through the help of Nike community ambassadors. My team and I created a social media campaign that launched on International Womens Day and its digital extension.