Launching a campaign and its digital extension to promote Nike MTP’s mission: helping more kids stay active.
Objective
Create a campaign platform to drive brand awareness and social media impression
Role
DesignerDeliverables
+ Marketing campaign
+
Art direction
+
Illustration
+
Website design
The ask
Made to Play is Nike’s call to action to help kids live a more active lifestyle through the help of Nike community ambassadors. My team and I created a social media campaign that launched on International Womens Day and its digital extension.