Get rewarded for keeping healthy habits
MVP Product Strategy
End-to-end Product Design and Delivery
Usability Testing
Lead product designer
iOS
Android
Staying adherent to your treatment plan is hard, especially when you are not feeling well. Price-conscious customers are highly motivated by small financial rewards that save them a little extra on their next prescription pickup or their next grocery run.
Rewards program is not only a way to bring customers back to using GoodRx coupons for their next refill, but also addresses pain points related to how coupons are processed at the pharmacy—systems beyond GoodRx’s control, yet crucial to our customers’ experience.
Bringing the Rewards program into Medicine Cabinet
Guided by user research insights, it was a natural extension to integrate existing rewards programs with medicine cabinet once the foundations were laid. Customers can now see eligible rewards reflective of their current active prescription, keep track of their points, and feel motivated to stay on top of picking up their refills on time.
Results
27%
Rewards adoption in the first3 months of MVP launch
Pharmacy point-of-sale rebate
Point-of-sale rebates existed as a separate incentive program that generated one-off cash discounts when customers used a GoodRx coupon. With the integration into the Medicine Cabinet, we expand this offering beyond gift cards so customers can redeem their points directly for their prescriptions. More money back into customers’ prescription savings, and more incentive for Medicine Cabinet usage.
This was also a win on the tech side as it improved data stream accuracy from the pharmacy POS, unlocking more personalized product features that can improve customers’ experience.
12%
adoption for points redemptionfirst month of MVP launch.
Bonus points for first refill
Of all the eligible GoodRx prescription refills each month, first refill takes up the largest share (1/3rd), yet has the lowest refill rate (31%). A successful first refill also correlates directly to subsequent refills. By leveraging Rewards to improve first refill rates, we encourage more customers to complete that important first refill.
Besides helping customers lower their prescription costs, it also ensures the pharmacy uses the correct GoodRx coupon, which help us accurately attribute the refill data. More accurate refill data, more personalized offer we can offer.
8%
increase in the first refill rate of members
in the first month of MVP launch